Cloud Nine Digital

Keep your data layer reliable.

Validate implementations, catch regressions early, and get alerted when tracking breaks—so your reporting and automated bidding run on correct data.

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Data Layer Monitor
Data Layer Monitor dashboard
Data Layer Monitor alerts overview
Data Layer Monitor alert details
Data Layer Monitor documentation details

Trusted by teams who care about data quality

Why monitoring matters

Stop wasting 21% of your ad budget on decisions made from broken data.

Forrester Consulting reports that poor data quality—from misconfigured tags, broken pixels, or incomplete data layers—leads to wasted ad spend, misleading reports, and missed revenue. Gartner puts the average cost of poor data quality at $12.9M per year.

The answer: keep a constant eye on your data layer and stay on top of changes, so your tracking and decisions are based on correct data.

What Data Layer Monitor does

Clear focus, clear scope, and clear delivery—so stakeholders understand what gets checked and what to expect.

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Goal & focus
Track the quality of data flowing into and from your website’s data layer.
  • Events fire consistently across pages and user journeys
  • Values are correct and complete
  • Data feeds analytics and marketing platforms without gaps or errors

Monitor events and their distribution into analytics, tag management, and marketing platforms to keep data collection reliable across the full stack.

Scope of checks
Custom frequency aligned with traffic and release cycles.
  • Presence of required events across pages and user journeys
  • Correctness and completeness of event parameters
  • Consistency of values across sessions and devices
  • Anomalies in event/parameter volumes
  • Values outside expected outcome
  • Potential PII leaks

Alerts go directly to selected stakeholders (email or chat), with dashboard context for deep dives and trend analysis.

Built for day-to-day tracking QA

The core workflow in one place: validate, detect issues, investigate, and share documentation.

Overview
A command-center dashboard for your data layer health and recent activity.
Alerts
Prioritized alerts when events, keys, or expected values go missing or change.
Anomaly alerts
Spot unusual patterns and regressions with anomaly alerts on your tracking data.
Documentation
Auto-generate and share data layer documentation that stays up to date.
Live QA
Live QA to inspect events as they fire and validate implementations before release.
Configuration
Configure what to validate, what to alert on, and how issues are grouped.

Pay as you grow

Pricing is based on the amount of hits (data layer payloads) checked per month.

Base
Everything you need to start monitoring a data layer implementation.
€300per month

Includes:

  • First 10 million hits included
  • Daily alerts and anomaly detection
  • UTM builder
  • Live QA and debugger
  • Auto-generated documentation synced to your documentation tool of choice
Overage
Scale up when your traffic grows—only pay for what you use.
€4per extra 1M hits

Beyond the included 10 million hits, each additional 1 million hits costs €4.

Price calculator

Select monthly hits to estimate your price.

Monthly hits12M

12M hits/month = €300 + 2 x €4 = €308/month

Need monitoring for more than 100M hits/month? We can set up a tailored plan.